What is PPC conversion rate?
 

Hello friends,

What is PPC conversion rate?

Its a metric that relates to paid advertising so I'm not sure why your asking on an SEO thread?

PPC conversion rate is the percentage of your PPC traffic that turns into paying customers. If you generate 100 clicks per month from PPC ads and 10 of those visitors make a purchase, your conversion rate is 10%.

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry. For instance, the conversion rates for the Dating and Personal industry is as high as 9% for search.

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry. For instance, the conversion rates for the Dating and Personal industry is as high as 9% for search.

Conversion rate is calculated by dividing the number of conversions by number of clicks received for that ad.

Well said @RH-Calvin.

Conversion Rate is if someone clicks on your PPC ads and makes a purchase from there.

Below are some tips to increase your Conversion rate -

Create A Effective Landing Pages
Optimize it for Users
Create Relevant Ad Copy
Improve Your Ad Quality Score
Remarketing is also a good option
Select the Right Keyword Match Type

Conversion Ratio
 

It's a measure of how many of your visitors actually complete the transaction you led them to. On average 2% of all visitors to retail sites end up as customers. Conversion rate varies by industry.

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

Your PPC conversion rate is the percentage of your PPC traffic that turns into paying customers.

Your PPC conversion rate is the percentage of your PPC traffic that turns into paying customers. If you generate 100 clicks per month from PPC ads and 10 of those visitors make a purchase, your conversion rate is 10%. Your PPC conversion rate is the percentage of your PPC traffic that turns into paying customers.

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry. For instance, the conversion rates for the Dating and Personal industry is as high as 9% for search.

thanks for sharing with us