What is the keyword effectiveness index?
 

What is the keyword effectiveness index?

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.

Keyword Effectiveness Index or KEI is a measure to find the effectiveness of keywords in the search engines. It is calculated by dividing the total number of webpages with the total number of searches for a particular keyword.

KEI (keyword effectiveness index) is one of the quickest ways to find keywords that show potential - that is, those keywords which are likely to help your site attract more traffic. It's a scaled metric, so you'll never see a KEI of more than 100.

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.

What is the keyword effectiveness index?
 

The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.