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What is the meaning of competitive analysis?
What is the meaning of competitive analysis?
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A competitive analysis is the process of categorizing and evaluating your competitors to understand their strengths and weaknesses in comparison to your own.
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Competitive analysis is the process of using competitive intelligence to analyze the strengths and weaknesses of a company's marketplace competitors. All information gathered in competitive intelligence is obtained legally and ethically and is taken from information available to the public.
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