What makes your content valuable?
 

The first is that it's relevant. You need to be giving your audience the most up-to-date information, strategies, and knowledge in your industry, that way they begin to come to you instead of going elsewhere.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The second thing is that your content should be easy to understand. There's no need to pontificate (lol) and show people all the words you know . . . just keep it simple and to the point. What you should ideally be shooting for is that if your content was shown to a 4th grader, they'd understand.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The last part of the equation is that your content should be easy to apply. All the tips/hacks in the world don't mean anything if people can't actually apply them to get results themselves. Take the time to explain HOW to take that information and apply it!

Yes, the content should focus on content that your readers will benefit from. The guideline to ask yourself is whether this is actionable to your audience. Of course, not every industry can apply this guideline.