5 Steps of Social Media Engagement
 

1. Listen: Audience/Influencer Analysis/Issues/Theme Trading
2. Respond: Issue Selection Voice / Channel Selection
3. Share: Comments/Posts and Feeds Topic Expertise
4. Shape: Original Content Points of View
5. Lead: Community Building Convening

1) Be Clear on Your Target Audience. Knowing and understanding your target audience
is the prerequisite to a working digital marketing strategy
2) Know Your Social Media Goals
3) Share Engaging Content
4) Be Social
5) Test your results
6) Conclusion

Encourage Readers to Comment, Like, and Share
Run Contests and Giveaways
Start a Facebook Group
Get More Followers
Optimize Your Headlines for Engagement

Above are the some steps for Social Media Engagement.