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10 Golden Rules of Marketing
1. PLACE - Retail, Wholesale, Local-Export, Internet.
2. PRICE - Penetration Strategy, Cost-Plus, Loss Leader, etc. 3. PROMOTION - Advertising, Recommendations, Special Offers, Gifts, User testing. 4. PEOPLE - Founders, Employees, Culture, Customer Service. 5. PROCESS - Service Delivery, Complaints, Response Time. 6. PHYSICAL EVIDENCE - User Stories, Recommendations, Office Premises, Buzz. 7. PRODUCT - Design Technology, Usability, Usefulness, Solves Pain, Value, Quality, Brand, Warranty. |
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