Content Marketing Strategy
 

1. Create
2. Promote
- Attract Visitors - Blog Posts/Web Content/ Articles
- Gather Contact Info - e-newsletter/e-books/webinars
3. Convert
- More Interactions - Phone/Consultations/Assessments
- Request a Proposal

When you go for content creation, I would like to suggest that you write content for people, not for search engines. You need to select a niche and write on those topics. You need to do keyword research on that, after that go to write content for the website. Also, you need to concentrate on title, header, and keywords in content. These things are very important for content where people will understand your content.

Here are the steps for easy reference:

Step 1. Set Your Mission and Your Goals
Step 2. Establish Your KPIs
Step 3. Know Your Audience
Step 4. Assess Your Current Position
Step 5. Figure Out the Best Content Channels
Step 6. Decide on Content Types
Step 7. Identify and Allocate Resources
Step 8. Create a Content Calendar
Step 9. Create Content
Step 10. Distribute and Market
Step 11. Measure Results