How does the new Google Analytics GA4 technique work?
 

GA4 is the future of measurement: Collects data about the customer journey both on the website and in the app. Event-based data is used instead of session-based data. Behavioral and conversion modeling are included as privacy controls.

(GA4) utilizes an event-based data model and focuses on understanding the entire customer journey across platforms. Unlike its predecessor, Universal Analytics, GA4 tracks user interactions as events, providing more granular insights into user behavior.