Google Universal Analytics (UA) to Google Analytics 4 (GA4)
 

Make sure you’re up-to-date on the coming transition from Google Universal Analytics (UA) to Google Analytics 4 (GA4)! Now Google will begin the process of shutting down the processing of data collected by UA. You will still be able to access this UA data for at least six months.

During this time, Google recommends exporting your historical data for preservation purposes and uploading for GA4. Unless you created a GA4 presence prior to March 2023, it is most likely that Google created one for you. You’ll be able to see if one was created for you by either logging in to your property or by contacting your provider.