Top digital marketing tools that are widely used and considered effective in 2023
 

Google Analytics: Comprehensive website and app analytics.

SEMrush: SEO and competitive analysis tool.

Mailchimp: Popular email marketing platform.

Hootsuite: Social media management and scheduling tool.

Buffer: Social media content scheduling with analytics.

Canva: User-friendly graphic design tool.

HubSpot: All-in-one inbound marketing and sales platform.

Moz: SEO tools for keyword research and link analysis.

Ahrefs: Comprehensive SEO toolset for backlink analysis and more.

Google Ads: PPC advertising on Google's search and display networks.

Facebook Ads Manager: Create and manage Facebook and Instagram ad campaigns.

Buzzsumo: Find trending content and influencers.

Sprout Social: Social media management with analytics.

Unbounce: Landing page builder for high-converting pages.

Crazy Egg: Heatmaps and user behavior analytics for website optimization.

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