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The Keyword Effectiveness Index (KEI) compares the count result (number of times a keyword is searched within a search engine) with the number of competing web pages to pinpoint which keywords are most effective for your campaign.
In combination with some common sense it is a great tool to select high conversion keyphrases you want to target.
A common rule on how to interpret KEI results is that Keyword or keyword phrases less than 10 are considered poor keywords, while keywords above 10 are good keywords. Keyword or keyword phrases above 100 are excellent keywords and should be displayed on your website's home page.
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