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1. On-page Optimization- On-page optimization is customized settings to be applied on website to optimize search engine. These settings contains optimization of titles, descriptions, using proper URL structures, make user-friendly navigation.
2. Off-page Optimization- Off-page is the main and general activity which needs to be followed on daily basis to maintain rank of particular website in search engines SERPs. Off-page contains the tasks of link building, strategy of link building with link pyramid and little bit social media engagement.
Off-page is the only factor of maintaining page rank in search engine and these factors are off-site in that they are not controlled by you or the coding on your page. It includes only page rank and link popularity.
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