Off-Page SEO is another important part of Digital marketing. It's also called as Offsite SEO. All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO.
It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority. This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.).
Let us overview some techniques used for Off-page SEO
Search Engine Submissions
Link BuildingBack-links can be created with the use of following:- Blogging
- Forum posts
- Press Release
- Directory submissions
- Question and Answer forums
Email marketing
Social media engagement
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On-Page SEO