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Before the launch
1. Benchmark Your Current Site Stats
2. Communicate the Launch Internally
3. Register New Website in Webmaster Tools
4. Choose your Domain
5. Upload a ‘Coming Soon’ Page
6. Inbound Links & Referrals
7. Map Current URLs to New Site
8. Upload Content to your New Site
9. Create Unique Title Tags & Meta Descriptions
10. Implement Google Analytics Tracking
During the Launch
11. Redirect pages from your old site to your new site
12. Change Address in Google Webmaster Tools
After the Launch
13. Post-launch Checklist
14. Check for broken links
15. Communicate the launch externally
16. Submit XML Sitemaps
17. Launch Search Marketing Campaigns
18. Claim Local Citations
19. Promote the Launch on Social Media
20. Test your Site Speed
21. Check your Mobile Website
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