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1. Increases visibility of your brand
2. Develops lasting relationships with your audience
3. Improves brand awareness and recognition
4. Creates loyalty and trust, with both your current customers and prospects
5. Helps you to build authority and credibility
6. Positions your business as an expert in your industry
7. Generates traffic to your site to improve lead generation
8. Opens a channel of communication through social shares and comments
9. Helps your customer move through the purchase decision more quickly
10. Provides value with no strings attached
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