CTR is the click-through rate. It is the number of clicks received for every hundred ad impressions. So, if you display one Google AdSense ad unit on your blog and it is shown 100 times and if visitors clicked on it 2 times; then you’re getting 2% CTR.
Call-To-Action. This is typically a button, an action, or the one thing the ad wants you to act-on. Typically, you only want to put one CTA on an ad, or landing page, or email.
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