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Long Tail Keywords: A small part of the traffic is provided by very generic keywords (often very competitive keywords and therefore very often typed by the Internet users in their research).
Short Tail Keywords: Although short-tail keywords are used to be extremely valuable in delivering targeted, user-relevant results, today's search algorithms are much more focused on context, value, and semantics. This means that as search engines got smarter, they began to consider the intent behind looking for someone.
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