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i'm read moz article "Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP status, and more. Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs."
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