Link Building and Link Baiting are two different things & serve two different purposes. While link building is a blog growth strategy, as we have discussed earlier, that helps boost your blog’s search engine rankings and traffic in the long term, link baiting causes short-term traffic spikes. However, some of the people who arrive at your blog through your link bait might like what they read and turn into loyal readers. The biggest difference between them is that link building works for long period of time, whereas link baiting works on for short period of time to attract traffic on your blog or site.
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