[quantumleap]

We’re a full month into the new year and with that folks are locking in their digital strategies and goals.
The question of the importance of SEO rears its head at least once a year as folks scramble to understand what the channel means to their business and decide what they should invest in the coming year.
The quick answer to that question is unequivocally “more than last year.”
When given the proper attention the organic channel can be the most powerful weapon in your digital arsenal and every year more and more businesses are realizing this.
As SEO becomes less of a black box for companies, the more they will invest year to year, which increases its importance in the marketing space and legitimizes it as a viable, ROI-driving channel.
Year after year we have seen Google improving its algorithm and pushing site owners to the point of insanity in the name of the practice, and this year they will continue to push, often in new directions that previously didn’t have anything to do with SEO.