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keyword prominence
Keyword prominence is an SEO best practice that involves using a page's target keyword early in order to send a strong signal to Google about what the page should rank for. It's a concept comparable to the journalistic standard of never burying the lede.
he keyword proximity refers to the distance between the search term's individual keywords. For example: a website contains the keywords that make up the search term “dentist Boston implant” in the heading "Your professional dentist in Boston; dental practice for minimally invasive implants".
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