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1. Good inbound link is a link from a relevant, high-PR site closely related to yours.
2. Good inbound link has target keywords in its anchor text and around the link itself.
3. Good inbound link points to a landing page made specially for each target keyword.
4. Reciprocal links and directories still work, but don't expect miracles.
5. Don't overlook social bookmarking sites.
6. Article submission is useless.
7. Do not spam.
are the best off page ranking factors summary
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