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Process for Developing Digital Ads Framework
Analyse and define: Define digital advertising campaign objectives and customer profiles, perform clickstream analysis, and benchmark against competitors.
Determine digital advertising channels and tactics: Select appropriate digital marketing channels and tactics based on the parameters defined in phase one.
Campaign setup and implementation: Create and launch digital advertising campaigns via Google AdWords, Facebook Adverts, etc.
Gather data: Go through digital advertising campaign reports and analyse metrics such as conversions, conversion rates, click-through-rates, and ad scheduling.
Optimise: Develop an optimisation plan including A/B split testing, reselecting digital advertising channels, and targeting different audiences.
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