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SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits. Businesses pay Google to be here.
What's the difference between SEO and PPC? In a nutshell, SEO is how to drive organic traffic to your website by optimizing web pages, and PPC are ads that you pay for, appearing at the top and foot of search engine results pages - SERPs, or displayed on other websites.
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