The purpose of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is to increase a website’s visibility and attract more traffic from search engines like Google. SEO focuses on optimizing your website’s content, structure, and technical aspects to rank higher organically in search results. SEM involves paid advertising campaigns, such as Google Ads, to appear prominently in search engine results pages quickly. Together, they help businesses reach their target audience, boost brand awareness, and drive conversions.
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