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The results of keyword proximity may be seen by taking a moment to perform a search in your favorite search engine. If you target a keyword phrase, you will often find that the difference between your keyword search and the same search using "stop words" (e.g. in, and, we, and of course, your company name or Website address) are vastly different. You should avoid "filler words" or "stop words" between important keywords. This is because if you can top the search engine results for non-broken phrases, you will be more likely to top a search engine for the broken search phrase as well. This is to say, far more likely than the reverse. Also, the logical search and the keyword phrase reversed (e.g. widgets Kansas vs. Kansas widgets) return much different results. Therefore, proximity should be used wisely.