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It's depend on you that what will you prefer. If you launch a new product, business and website and you want to popular it fast, then PPC is best because it is a process to increase the traffic of your website and popular your products, business and website in search engines by pay to search engines. PPC is surety to show your results in top related to your targeted keywords searches. It is a costly process to promote your website so you use it for small time.
SEO is a process to increase the traffic and ranking of your website in search engines. It takes some time for rank your website but your website stable for long time in search engines. it is a cost effective way to popular your website, business, products.. etc for long time.
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