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On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content. On-Page SEO Checklist:
1. Always start with keyword selection, research and testing
2. Meta Description tag
3. ALT tags
4. H1 tags
5. URL structure
6. Internal linking strategy
7. Content
8. Keyword density
9. Site maps, both XML and user facing
10. Usability and accessibility
11. Track target keywords
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