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Preference? What do you mean by that?
It�s just that there�s a division - links that pass backlink credit (dofollow) and links that don�t pass any backlink credit (nofollow). Now most people think that since nofollow links don�t pass any link juice, they are futile. They however forget that such links might bring them loads of referral traffic!!
Nofollow is usually used:
-When you don�t want the Pagerank to flow to unimportant pages of your website (testimonials, contact pages etc.)
-When you don't want to take responsibility of any outgoing link on your website
-When they want to prevent PR sculpting to external links
-When you want to use paid links (Google considers paid links with nofollow as ethical)
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230% more traffic with 12+
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