Thread: what is CRO?
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Old 02-12-2012, 11:24 PM   #4
mikest
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Join Date: Jan 2011
Posts: 146
Conversion Rate Optimisation is the process of using multiple tools to learn about how people use your site and then testing different versions of your website to improve the number of sales or enquiries it brings in.

Conversion Rate is important. It measures the number of conversions your site brings in against the number of visits to your site. If you improve your conversion rate you will make more money from the existing traffic to your site.
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