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Penguin update is the latest Google update affecting sites with a severe lack of natural links. It is a fight against all existing forms of webspam including link spamming/ trading, keyword stuffing (and other forms of overoptimization), aggressive overuse of exact match anchor text, submitting to low quality article/ blog directories etc.
- Have variation in your anchor text
- Do not buy/ exchange links
- Make your website is compelling enough to pull natural backlinks
- Have no over-optimized on-page element
- Stick to white hat, legitimate SEO work
- Stop any other kind of webspam you were indulged in
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230% more traffic with 12+
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