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Consider how difficult it is to get your site ranked high in the Google search results. Most of the search engine optimization techniques used today are meant to be relevant exclusively for Google. Webmasters are concerned with code structure, sitemaps, keyword density, anchor texts, links and so on. Google is rather hard to please, especially when it comes to newly created sites. The much-feared "sandbox" is a side-product of Google, where new pages end up until Google considers them mature enough to be ranked in the search results. A drawback, to be certain, and there's not much anybody can do about it, considering that Google also values the age of a web page.
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