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Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
This is determined by the session timeout of the analytics tracking software.
B = V / E
where,
B = Bounce rate
V = Total number of visitors viewing one page only
E = Total entries to page
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Gaurav
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