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On-page SEO refers to the things you do on your own site to enhance it�s ranking in the search engines. This includes but is not limited to:
� Creating content around specific keywords.
� Formatting/designing your site so that the most important keywords are emphasized and appear near the top of the page.
� Including the chosen keywords in meta tags.
� Including the keywords in the navigation menu and other links.
� Using your keywords in other parts of your site, such as the title of the page, the file name, etc.
� Using related keywords on the site (see the question on LSI for more information).
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