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Hi,
Conversion is in the eye of the beholder, you could certainly say that in Google�s and Yahoo�s eyes, clickthrough rate is conversion. For that matter, any company that charges you by the click should see them as the same. After all, when the visitor clicks, Google/Yahoo get paid, and that�s their goal. The same thing is true for AdSense publishers � when someone clicks on an ad, the website owner who publishes the ad gets paid.
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