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Old 11-02-2012, 04:06 AM   #2
NileGrylls
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Join Date: Oct 2012
Location: Chicago
Posts: 10
Post Re:

A-B testing and multivariate testing are part of conversion rate optimization. In A-B testing you are testing two version of same pages and finally decide which version would work best. While for multivariate testing you are testing your page with different version and decide which would be the best for you. There are also some tools are available for A-B testing and multivariate testing. I have tried Google analytics for A-B testing.
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