It is not actually needed to use ant tools for doing custom SEO because optimizing your web pages and building new links for that should all be done manually. Tools that provide information about keywords like Google AdWords, or the programs that can tell about your website's traffic details such as Analytics can be definitely suggested to use. Google Webmaster Tools too can be great because it can provide you with information about your website, the traffic details, geographical locations of the visitors, etc.
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