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On-page SEO is one type of SEO activities. The other type is Off-page activities.
On-page activities means doing activities of making your website SEO friendly using some Google standard rules.
It includes the below activities
Competitor Analysis
Keyword Research
Keyword Density
Title tags
Meta Tags
Meta Description
H1 Tags
ALT Tags
URL Structure
Internal Linking
Original, Effective & Keyword Reach Content
Sitemaps
Robot.Txt
Blog installation & posting
W3C Validation
Track of target keywords
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