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What you do outside the pages of your website to rank high in search results is termed as off-page optimization. It includes:
- Submission of your website’s updates to social bookmarking websites
- Participation in niche related forums and communities
- Contribution in social networking sites (Post on related wall pages)
- Submission in niche related, trafficable directories
- Submission RSS feeds to feed directories
- Starting a catchy blog and invite other bloggers to guest post
- Guest posting/ commenting on blogs related to your niche
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