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Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. For example, if a web site is using cloaking, when a regular visitor comes to the site, that visitor will see one page. But when a search crawler comes to the site, it sees a much more relevant, better optimized site.
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