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Old 12-30-2012, 11:34 PM   #1
abhirampathak3
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Join Date: Nov 2012
Location: India
Posts: 103
Off page optimization is search engine optimization that involves promoting your website outside of it. While on site optimization is concerned with work that you do with the website you are promoting, such as adding keyword-optimized content, images and the like, off site efforts are primarily focused on building links from other websites to your own. Link-building is, thus, the cornerstone of this online marketing technique, where you try to associate your site with other sites in order to increase your chances of being found relevant by Google, Yahoo, and other search engines.
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