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Picking the right keywords and phrases plays an important role in the process of SEO and making your site more visible in search engine. For that you have to think on certain things before researching on keywords:
1) Your target audience and primary foucus of your website.
2) Be creative for that make a list of keyword and phrases related to your website that people are looking for.
3)whatever the keywords you are choosing should be related to site and have some sense. Also each page of your site has some related keywords to that page.
4)Once you got idea of searching and choosing keywords you will good results. This process is difficult but at long you will find useful.
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