[hhiguy]

I am on paying $.03 per thousand impressions on facebook. my average is $21 per month, which is where I get the $.27 per click. The Google price would put me at $.96 per click. If I use adwords, I would not get email addresses or the spread by my fans sharing my posts.

I don't knock using PPC if you are targeting local traffic, but Facebook is much cheaper with more opt-ins if you are looking for more general traffic.

Stan (hhiguy)