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SMO refers to the process of exposing your website on social media channels (social networking websites, blogs, video distribution channels etc) so that it’s awareness and content are easily spread through social mediums and online communities by users and visitors of the website.
This can include anything done “on-page” such as improving the design and usability of the website. For example, widgets like “digg this”.
SMM on the other hand plays more of an active role which makes use of social media outlets to promote a product. Most importantly it helps you in product promotion and interaction with customers.
This can be anything from creating compelling content that gets bookmarked and even hits digg’s homepage to spreading a viral video by putting it on YouTube. It’s about the things that are done “off-site”, For example, participating in online communities where your customers hang out would be an active role that falls under SMM.
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