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If I was to offer one statement it would be "diversify". There are many free sites that will help with your promotional activity, however not all will suit your business, or be a good use of your time.
Here's a selection:
Social media - Facebook, Twitter
Bookmarking sites - Google+, StumbledUpon, Pintrest
Blog platforms - Wordpress, Blogger, Tumblr
Article sites - Squidoo, HubPages, EzineArticles
Wiki's - eHow, WikiHow
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