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Likes through exchanges are not good. These people do not really like your site, and won't visit or interact with you - they just do it so you'll like them back.
Getting likes is not an easy task, but you can drive people to your facebook page from your website, or by interacting on forums and posting a link to your facebook page, like my signature below.
If you have some cash, create a compelling post and boost it for about $10. If the post is interesting you might get people to like your page.
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