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Be very cautious in picking an SEO company. They can make or break your business. A lot of SEO companies I have interacted, struggle to have their names come up in SERPs. I doubt as to how they can help me out. If you speak to them and ask them what activities they would follow, you would know if you can trust them or not. A lot of them do black or gray hat techniques, that would not be useful in the long run. Do good analysis and ask them to help you speak to their customers.
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