[Benary11]

The keyword proximity refers to the distance between the search term’s individual keywords. For example: a website contains the keywords that make up the search term “Detroit Corporate Photographer” in the sentence “Detroit Photographer Blake Discher specializes in corporate photography”. The search term proximity between “Detroit” and “Photographer” is excellent, zero words, but between “Photographer” and “corporate” it is four words. The smaller the distance between a search term’s individual keywords, the more relevant it will be from a search engine’s point of view.