When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality.
Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.
A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.
