Alexa rank is the traffic rank. If you want to reduce it then you need to increase your website visitors. If you want to increase your website visitors then add some fresh and unique content and share it on social media sites. You can also share it on Various High PR Social bookmarking website. Once you have good number of article then don't forget to inetrlink them. This will hgelp you to increase your website ranking as well as your website traffic.
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